We Place The Customer Experience At the Core Of All We Do.
Focus: We treat every customer like a celebrity
Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at great value. Our goal is outstanding QSC&V for each customer every time.
We Are Committed To Our People
Focus: McDonald’s cares about you.
We provide opportunity, recognize talent, and develop leaders. We believe that a team of well-trained individuals with diverse background and experience, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success
We Believe In The McDonald’s System
Focus: You, the person that runs your restaurant, and the guy that delivers the buns are all equally important.
McDonald’s business model, depicted by the “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and the balance of interests among the three groups is key.
We Operate Our Business Ethically
Focus: We give everyone a fair go, and tell it like it is.
Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to the highest possible standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible.
We Give Back To Our Communities
Focus: We look after the locals.
We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support RMHC®, and leverage our size, scope and resources to help make the world a better place
We Grow Our Business Profitably
Focus: Sure we're here to make money, but that's what keeps 2,500+ of us in a job.
McDonald’s is publicity traded company. As such work to provide sustained profitable growth for our shareholders. This requires a continuous focus on our customer and the health of our system.
We Strive Continuously To Improve
Focus: We want to take pole position in every race.
We are learning organization that aims to anticipate and respond to changing customer, employee and system need through constant evolution and innovation.
We aspire to be our customers’ favourite place and way to eat. To achieve this mission, our actions as individuals and as a system must reflect our values.